Monday, June 2, 2014

Is Australian fashion and dress distinctively Australian?


Craik, J 2009, ‘Is Australian Fashion and Dress Distinctively Australian?’, Fashion Theory: The Journal of Dress, Body & Culture, vol. 13, no. 4, pp. 409–442.

Jennifer Craik, a researcher and professor of fashion and textiles at RMIT, discusses the difficulty of defining a national style of dress in Australia, putting forward a range of seemingly unanswerable questions about our national identity as it relates to fashion. She examines how the three kinds Australian dress: "bush" wear, swim and surf wear, and Australiana and indigenous motifs remain the foundations for "national dress and a sense of Australian style". The article addresses the lack of debate in theoretical literature, and how Australian style has remained "a footnote to attention to more prosaic concerns". Craik, without providing any definitive comment, concludes that exploring Australian identity through fashion remains a research issue for the future. For continued discussion about the search for Australian identity through fashion, see 'The Red Centre: the Quest for "authenticity" in Australian fashion'.

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