Friday, May 30, 2014

The Red Center: The Quest for "Authenticity" in Australian Dress

Maynard, M 1999, 'The Red Center: The Quest for "Authenticity" in Australian Dress', Fashion Theory: The Journal of Dress, Body & Culture, vol. 3, no. 2, pp. 175-195.




In this article, Margaret Maynard discusses the appropriation and commodification of aboriginal motifs and the quest for authenticity in Australian fashion during an intensely nationalistic period in the 1970s and 1980s. Maynard shows how non-indigenous designers - with a specific focus on the innovative work of Jenny Kee and Linda Jackson - rejected Europe as the major source of design ideas and instead sought inspiration from the "remote, ethnic and unfamiliar" in an attempt to reject the "false nature of current fashions". This article covers similar ground to 'Grassroots style' but more deeply explores how changes to the world economy in this period affected Australian fashion and dress.

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